Crazy Color Semi-Permanent Hair Color Cream - 66 Ruby Rouge

This semi-permanent deep red hair dye is named after a ruby gemstone due to its smouldering, rich dark colour. Ruby Rouge is a dramatic shade that is well suited for an all-red look, or also as a highlighter if you are just looking for a pop of colour!

Crazy Color Semi-Permanent Hair Color Cream has been created using a gentle conditioning formula which will keep your hair hydrated and healthy. This vivid hair dye will last around 10-12 washes, so it’s perfect for those who like to regularly change their look, or for those who are looking to experiment and try something new. Crazy Color Semi-Permanent Hair Color Cream is cruelty-free and free from ammonia. What are you waiting for? It’s time to live your life in color!

• 100ml Bottle
• Ready to use - no peroxide required
• PPD free
• Ammonia free
• Conditioning formulation for minimal hair damage
• 40 mixable shades
• Made in the UK
• Launched in 1977 in the midst of the punk rock explosion in Britain

How To Apply Crazy Color Semi-Permanent Hair Color Cream Guide

STEP 1
Crazy Color works best on hair that has been pre-lightened to level 9 or 10.

STEP 2
After shampooing the hair and towel drying, apply chosen Crazy Color, beginning at the roots and working in sections.

STEP 3
Spreading evenly from the roots, begin to work it out through to the mid lengths of the hair.

STEP 4
Once the roots to tip of the hair is covered, work the color into each section using the hands until the product starts to froth slightly, and each section is saturated.

STEP 5
Once the product application is complete, leave for 15-30 minutes depending on your hair condition. For grey coverage, leave the color on for 1 hour for maximum development time.

STEP 6
Rinse with lukewarm water only, without shampoo and follow with conditioner. The color will last 10 washes when correct aftercare is followed.